Do you want to play a crucial role in growing Expedia Partner Solutionss global online presence, automating interactions with our long tail partners to improve our partners experience?
Expedia Partner Solutions (EPS) is looking for an experienced B2B marketer to lead EPSs digital marketing operations strategy.
An expert in Marketo, you will be responsible for building our martech stack; optimizing our MA flows, hitting ROI targets on online demand generation activities and supporting the scalability of the marketing team.
A role with great scope and responsibility, you will be responsible for devising, owning and delivering the global marketing operations plan to support the overall global marketing strategy.
Own EPSs core marketing website platforms, partnering with Product and Tech to help grow EPSs search visibility, generate sales leads and deliver a compelling partner experience.
What youll do Identify and drive efforts to integrate marketing tools, marketing automation software, customer relationship management systems, customer data platforms, etc.
within the marketing function Craft a vision for scaling the marketing teams capacity through martech and evangelise this throughout the organisation Bring technical program management expertise to plan, execute and optimise our marketing operations Analyse and take actions (through A / B testing) to optimize the effectiveness of the EPS website as a lead generation tool, working towards agreed KPIs.
Plan and map user journeys across prospect and partner lifecycles, using analytics and audience segmentation to support business objectives.
Be the expert on Marketo as a MA tool and help the team to use it to its full potential. Develop, drive, and measure industry-leading email nurture campaigns to grow partner engagement Analyse leads generated and their conversion to new bookers, identifying opportunities to improve conversion at each stage and deliver strong ROI Develop and own the partner engagement scoring model to assist the sales and marketing teams in prioritising leads and improving partner engagement Support the Brand & Campaigns team and Partner Marketing team to optimize digital channel performance and improve campaign attribution tracking and measurement.
Design and maintain reporting tools / dashboards that track team success metrics, using analytics to identify trends and growth opportunities.
Youll provide the performance analysis to support the Marketing Director in setting the overall strategy for the team. Coach the other marketing teams on digital marketing methodologies, training and upskilling colleagues on digital campaign activation.
Who you are You have 8 years experience running (specifically Marketo) marketing automation programs and digital marketing campaigns in global, matrixed organisations You possess advanced Marketo platform knowledge (preferably Marketo admin user experience and / or Marketo Certified Expert) Strong understanding of Salesforce reporting and its integration with marketing automation platforms Analytical, evidence-based, able to understand and dissect data from multiple sources to formulate reports and presentations that communicate business insights You have expertise in paid social and display advertising, retargeting, web analytics, email marketing, SEO and landing page optimization You are detail orientated and have strong project management skills You can work strategically as well as in an executional capacity launching campaigns You are proficient with HTML, CSS, Google Analytics and Adobe Creative Suite You thrive in a fast-paced, matrix organisation and are able to juggle multiple priorities at the same time to deliver high quality projects within agreed timeframes.
convey, receive and interprets ideas, present tailored information to a diverse range of audiences, and influence partner decisions.