Modern Trade KAM, Lima
Lima, Peru
hace 1 día

About the role

Your OpportunityCritical to this role is acting as an entrepreneur in a complex, competitive and challenging environment via pioneering activities which will drive joint growth for us and our customers.

You are encouraged to operate with freedom and creativity to work in partnership with key retail accounts and build our joint business plans within Peru’s modern trade channel.

About youWe’re looking for an individual that loves a challenge, loves working in very close relationships with Customers and who wants to work in a Sales role in a really fast paced environment.

You’ll be working across our Spirits, Sparkling Wine, Vermouth and RTD portfolio, where Bacardi is one of the biggest players in the market.

And you’ll take ownership for some of our biggest Retail customers.


With our Consumer at the heart, your key focus will be to :

  • Deliver on key revenue targets (NSV, Gross Margin, Profitability, ROI, Value Share)
  • Deliver impact from channel and shopper marketing programs agreed with Marketing
  • Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business
  • Drive, agree, and execute customer Joint Business Plans that deliver win-win value to Bacardi and customers
  • You will be accountable for the effective implementation of our annual negotiation agreements and price increases
  • Optimize promotional plans through the year through implementation of the ROI strategy and goals
  • Input into the shaping of the channel & portfolio’s market strategy.
  • Input into the market IAP process to ensure local channel and customer needs are captured
  • Build effective long-term relationships with Key Customers
  • Provide accurate demand forecasting to Supply Chain teams or to market Sales Performance and Planning team
  • Relentlessly drive a pay for performance based approach with Customers
  • Seek great execution on POS, assure replenishment and fill rate constant track.
  • Skills and Experience

    The Skills & Experience needed to create your legacy

  • Essential : experience in managing Key Accounts / Customers in a FMCG company at national level in Peru.
  • Proven success in independently negotiated annual commercial agreements on national level
  • Strong negotiation skills
  • Strong analytical skills
  • Working knowledge of sales effectiveness tools processes and category management
  • Demonstrable track record of performance in commercial
  • Evidence of developing highly effective and sustainable trading terms
  • Positive mindset, solution oriented
  • Passion for POS perfect execution and visual merchandising.
  • Our culture

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