Digital Marketing Manager
Reckitt Benckiser Group
Lima, Lima, PE
hace 1 día

Digital Marketing Manager - Perú & Ecuador

Digital Marketing Manager - Perú - Ecuador

Educational Attainment Requirement

Bachelor’s degree in Administration, Marketing, Communication and related

Specialization degree in Digital Marketing is preferred.

Professional background

  • Minimum of 4+ years’ experience in digital marketing with background in brand communications and experience in digital marketing environment (web, social media, email marketing, mobile marketing and search)
  • Directed agencies and vendors to build and manage integrated search optimization (SEO / SEM)
  • Worked with marketing and cross-functional teams to deliver business results
  • Proficient in digital communication tools includes but not limited to; website, Facebook, forums, blogs, YouTube, mobile apps
  • Strong understanding of digital marketing, brand communication, CRM, and business planning
  • Key Responsibilities

  • Drive and implement digital initiatives for all brands according to global / regional guidelines, focused on acquiring and engagement of moms
  • Digital initiatives include website strategy and design, social media, mobile, search engine marketing, search engine optimization and content
  • Plan, develop, and execute marketing strategies and campaign across all digital consumer touch points to achieve key business objectives, as aligned with the regional and local brand teams
  • Ensuring all RB Health brands messaging and key visuals are reflected consistently across all initiatives.
  • Partner with other teams in Regional Marketing to ensure strategic alignment with Global guidelines and objectives and on-
  • time delivery of digital initiatives.

  • Build capabilities & knowledge of the Brand teams in Digital Marketing & Social Media
  • Responsible for overall management of brand websites and other properties in RB Health owned media such as Facebook pages
  • Responsible for reporting key metrics and ensuring delivery of digital reports / dashboards to MX brand teams every month
  • Support the development and execution of CRM programs, integrating people, process and technology , affecting different cross-
  • functional teams (Trade, Medical and Brand)

  • Shape and inform the reporting structure to report, optimize and test eCRM content against key KPIs
  • Equality

    In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.

    RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, national origin, disability status, or any other basis protected by appropriate law.

    All hiring decisions are made based on merit, competence and business need.

    Job Segment : Medical, Healthcare

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