increasing brand awareness; and building customer loyalty through content marketing, sales enablement, revenue operations, web development, marketing automation and public relations.
Position Overview : Marketing Strategists at SmartBug Media serve as strategic client account leads, working with senior client marketing executives to define goals and develop the digital marketing strategies that will achieve them.
You will directly manage 1-2 marketing specialists and lead a cross-functional team of digital marketing professionals specializing in marketing automation, design, development, paid media, PR, content development, and strategy.
You are effectively their head of digital. As the client’s go-to resource at SmartBug, your strong focus on goal setting and ROI in combination with your outstanding client management skills will enable you to provide a successful client experience and substantial value in leading your clients’ digital and marketing programs.
Responsibilities and Duties : Work with senior client marketing executives to develop goals and the marketing strategies that will achieve them with a strong focus on ROI.
Lead the discovery and onboarding of new clients including persona development, creation of the customer journey, and development of the overall marketing plan.
Grow and deepen client relationships by having a strong understanding of their industry and business model and by presenting strategic opportunities to expand retainer scope and enhance customer value Collaborate with sales in the new business process to ensure new clients have a clear understanding of their potential engagement.
Proactively manage the profitability and growth of your portfolio of clients. Qualifications and Skills : 8+ years experience building comprehensive digital marketing campaigns Strong understanding of the capabilities of marketing automation (hands-on expertise with HubSpot A strong strategic thinker who is comfortable talking to senior executives Track record of building multi-channel campaigns that yield substantial results Demonstrated ability to think creatively and create campaigns based on customer requirements Passion for data and how to use it to identify marketing opportunities Love of marketing and the role that digital and inbound marketing plays in company growth Proven relationship-building skills and client communication experience Strong understanding of all social media platforms Strong working knowledge of search engine optimization Working knowledge of email marketing best practices and CAN-SPAM compliance Great writing and communication skills Proficiency in Microsoft Office or Google Sheets Experience working remotely in similar roles strongly preferred Benefits and Perks : Paid time off Unlimited sick time 4 week paid sabbatical every 5 years of employment Monthly remote work allowance Flexible spend plan Long-term disability Annual leadership conference, SmartBugaPalooza Training budget The flexibility of working remotely