Digital Marketing Commnications Manager
confidencial
Piura, Piura, Perú
hace 3 días
source : Jobomas

Digital Marketing ManagerAt Four Seasons we consider life and work to be richer when we truly connect with the people and the environment around usr>

Our family members areexperts intheir crafts a gardener can become an artist, a manager a conductor, a chef an inventore look for employees who share the Golden Rule : people who, by nature, believe in treating others as we would have them treat usr>

We look for our people to characterize a shared passion for excellence and to infuse that enthusiasm into everything they dor>

The upcoming Four SeasonsResort Tamarindo in Jalisco isasecluded beach Resort located in more than 3,000 acres of verdant jungle on Mexicos Pacific Coastr>

Connecting guests to Four Seasons luxury with meaningful Mexican hospitality in a setting surrounded by local artisans craftsmanship and respected natural ecosystemsoy permeates through each facet of the Resort, celebrated in the aesthetic, character and soul of this off-the-beaten-path destinationr>

The only luxury destination for miles, the Resort delivers a truly exclusive experience in an underdeveloped part of Mexico the best of Mexico has yet to be discoveredr>

BASIC PURPOSE : This Digital Marketing Manager will develop, generate and execute awareness ofthe launch ofFour Seasons Resort Tamarindo, throughstrategic digital campaigns, web and mobile presence to includesocial media channels, mobile app and proprietary websitesreate digital marketing campaigns to includecreative assets, copy, and other internal and external sales & marketing efforts in conjunction with HoteIs third party vendors, including SEM, Public Relations, GDS marketers and Four Seasons sales channelspan ExpertinYour Craft : The Digital Marketing Manager supports Four Seasons Resort Tamarindos Director of Public Relations and CommunicationsPRDand Director of MarketingDOMfor the Resortsdigital marketing strategies, to include social media andmedia relationssupportr>

Desired Skills and Experience : 3 years experience indigitalmarketingspecialist role and social mediapreferably in hospitality industry and / or for a luxury brandr>

Page BreakDigital Marketing / PPC & SEO : Create astrongintegrateddigital marketing strategyto support the launch of the resortr>

Work closely with our agency partners and DOM to create compellingdesign and performance adsr>

Identify strong & weak points and implement appropriate copy and images for paid search and paid socialr>

Update and edit PPC TLP to highlight most intriguing offers for bookingr>

Continuing to update channels to create higher SEOr>

Website : Management and auditof the main resort website, appand microsite copyandimagesr>

Adding applicable hyperlinks to keep customers journey within the businessr>

Social Media : Creating and implementing social media strategyr>

Creating a social media calendar for posts, stories and reelsr>

Creating applicable free-standing social channelsr>

Community Management : Responding to inquiries in a timely fashionr>

Engaging with influencers and managing influencer requestsr>

Ensuring the right channels are being used and if not,set upaccordinglyr>

Create a revenue post strategy on social - direct booking via hyperlinking to PPC TLP sitesr>

ContentCreation : Adhere to Four Seasons Photo Guidelinesr>

UGC Program : OlapicInfluencerengagementFollowing and implementing brand photo guidelines : Best practices on content creationOnline Reputation Management ORM : Identify local comp set and build ORM goalsr>

Create, edit and audit ORM channels as necessaryr>

Trip Advisor,Opentable, Yelp, Google, Redes informativas, etcr>

Responding to reviewsr>

Train Operational Managers on ORM policyr>

Create and implement ORM review ranking trackerr>

Auditing all information to be uniform with the services on FSr>

Audit and update OTA pages with appropriate imagery and copyr>

Public Relations : Mediaclips,media monitoring and medialistsr>

Editorial Calendarsr>

Media Visits : On site coordinationMedia site distributionItinerarycreationHostingCoordination of photo shootsr>

Knowledge of the following programs is advantageous : PhotoshopLight roomAdobeGoogle AnalyticsIllustratorIn designCanvaPublisherSprout SocialRevinateOlapic

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