The head of marketing will oversee all marketing activities of the company ensuring the marketing team effectively fulfils the organisation marketing strategy.
Duties of the Head of Marketing -All aspects of daily management for the Marketing Department. -Working closely with the Marketing Director to devise an effective marketing strategy.
Recruitment and selection of new members of the marketing team. -Ensuring staffing levels are maintained in order to complete all aspects of the company’s marketing strategy.
Carrying out competitor analysis to ensure the company’s marketing strategy is competing effectively. -Reporting on all marketing activities to the Director of Marketing.
Working closely with other heads of departments on company projects. -Completing various marketing projects at the request of senior directors.
Making sure that brand guidelines are adhered to in all marketing activities across the company. -Representing the company at industry events and conferences.
Background of the Head of Marketing -Previous experience in a similar position. -Up to date knowledge of marketing best practice and an eye for creative marketing opportunities.
Strong understanding of effective PR and Marketing Communications. -An ability to lead and inspire marketing teams. -Degree qualified and member of the Chartered Institute of Marketing.
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