Content & Channel Specialist
Pfizer
Lima, Peru
hace 2 días

Objective :

Acts as an advisor to markets on how to design, produce and distribute content for different channels

Builds capabilities among marketers to create omni-channel content creation skills

Responsibilities :

Works with CBLs (Marketing), CX (Customer Experience) and other commercial roles to develop holistic omni-channel strategic plan for market

Provides personalized and tailored support and guidance on local execution to content creators and brand teams

Provides a consistent One Pfizer approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience, e.g.,

  • Channel support, analytics and utilization of SEO / SEM
  • Content format and delivery to meet local customer needs
  • Works with CBL, CX and other commercial roles to translate strategy and tactics into yearly content plan

    Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer

    Introduces CBLs to A / B testing, trains them in it and ensures a rapid iteration of content with customers

    Audits content proposal and provide recommendations on how to make content omni-channel adapted

    Develops omni-channel best-practices & trainings and actively brings to them to markets in collaboration with global and regional functions

    Develops trainings to create / enhance agile, omni-channel content creation capabilities in collaboration with L&D

    Requirements :

    Strong experience as manager or coordinator in similar positions such as : Omni channel marketing, Digital content strategy, digital marketing campaigns and portals development.

    Influence without authority.

    Team work skills are a must

    Background : Degree on Administration, Marketing or similar

    Reports to :

    Innovation and Transformation Lead

    Work Location Assignment : Flexible

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

    Marketing and Market Research

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