Acts as an advisor to markets on how to design, produce and distribute content for different channels
Builds capabilities among marketers to create omni-channel content creation skills
Works with CBLs (Marketing), CX (Customer Experience) and other commercial roles to develop holistic omni-channel strategic plan for market
Provides personalized and tailored support and guidance on local execution to content creators and brand teams
Provides a consistent One Pfizer approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience, e.g.,
Works with CBL, CX and other commercial roles to translate strategy and tactics into yearly content plan
Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer
Introduces CBLs to A / B testing, trains them in it and ensures a rapid iteration of content with customers
Audits content proposal and provide recommendations on how to make content omni-channel adapted
Develops omni-channel best-practices & trainings and actively brings to them to markets in collaboration with global and regional functions
Develops trainings to create / enhance agile, omni-channel content creation capabilities in collaboration with L&D
Strong experience as manager or coordinator in similar positions such as : Omni channel marketing, Digital content strategy, digital marketing campaigns and portals development.
Influence without authority.
Team work skills are a must
Background : Degree on Administration, Marketing or similar
Reports to :
Innovation and Transformation Lead
Work Location Assignment : Flexible
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research