Senior Specialist Account Marketing - TEMP
Lima, LIM, PE
hace 1 día

Purpose :

Support achievement of sales and brand leadership targets in those accounts we have selected as key partners for the mid-long term, through the development and implementation of Account Marketing initiatives.

Execute the Account Marketing Plans in line with brand, channel and customer priorities, and drive the implementation in line with Regional Account Marketing strategy.

Key Responsibilities :

  • Ensure local integration of Account Marketing into the global KAM Excellence process : Account Fashion Business >
  • Sales Business Plan >

    Account Marketing Plan >

    SELL-IN getting a strong collaboration with local commercial department

  • Guarantee brand leadership among Key Accounts through optimal planning and execution of all key account marketing elements
  • Ensure integration of the KA's Digital Strategy into the country's priorities, getting a strong collaboration with commercial department
  • Localization and accomplishment of the Account Marketing Plan (AMP) process calendar in the country.
  • Foster correct, updated and on-time delivery of necessary commercial input, such as KA's Account Fashion Business, Sales Business Plan and E- market places, in order to facilitate all tools for AMP creation
  • Foster collaboration and customer relationship through ongoing communication, plan revisions, business analysis and recommendations geared to improve set KPIs within the Key Account
  • Monitoring results / ROI / ROAS of Key Account Marketing activities as outlined in the Account Plans
  • Prepare impactful presentations to Key Accounts supporting sell-in activities and negotiation of new spaces.
  • Present Account Marketing plans to required functions in Marketing (Brand, Trade Marketing, SPOMA, Product and Digital) and brief them with the specific needs related to the season
  • Drive quality growth by ensuring all commercial / sellout activities do not compromise our brand positioning or strategy
  • Benchmark AM best practice with other countries in LAM
  • Provide all necessary local support to ensure a correct deployment of KA's Digital Strategy pillars, getting positive and fast ROI.
  • Requisite Education and Experience / Minimum Qualifications :

  • University degree.
  • Minimum 4 years of work experience.
  • Preferably advanced English.
  • At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.

    We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
  • But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
  • Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
  • We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

    adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.

    We are an Equal Opportunity Employer.

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