Growth Marketing Specialist (CRO)
Michael Page
Lima, Lima, PE
hace 18 horas
source : WHATJOBS

Our client is a leading Edtech company that have dominated the US market for personal growth education that publishes ideas and teachings by the best authors in personal growth, well-being, spirituality, productivity, mindfulness and combines them with cutting-edge sophisticated learning technology within engaged and supportive communities.

Job Description

As a growth marketer / CRO specialist, you will be taking after the health, nutrition of the key products and brands, scaling the product through funnel marketing, content creation, advertising and brand campaigns.

You are responsible for the implementation of the marketing success of the products.

Work with cross functional team (Design, Product, Advertising) to establish growth strategies to support the company's revenue goals.

Create, manage and experiment with new user acquisition campaigns.

Conceive and execute on a wide range of content campaigns to drive education and engagement.

Analyse data to monitor revenue performance and uncover areas for improvement.

Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Collaborate across different teams (Design, Tech, Customer Success) and also analyse data to outline testing hypotheses and generate innovative ideas for A / B testing.

Track and monitor the performance of tests.

Share testing learnings across the businesses to champion product growth and accelerate success.

Responsible for products that you will launch and optimise for evergreen traffic.

Responsible for the entire funnel and will be interacting with different stakeholders in the process (Traffic, Affiliate Marketing, Content Marketing, Films Team and Social Media) to facilitate the growth and scaling of your products

The Successful Applicant

Interest in Health and Nutrition

Growth Hacking Mindset : Constantly innovating and coming up with ideas to scale our products.

Stronghold on data analysis and data-driven decision making : Data is a huge part of this job so you need to love numbers and be able to connect the dots with different data sets and make clear conclusions.

Innovative : Is eager to go out in the market and search what competitors are doing, coming up with ideas to test.

Brand Management : Loves working with 1 product and 1 brand and growing this out

Testing : Execute tests based on innovative ideas.

Addicted to Learning and passionate about selling products online : This mindset is critical because, like every role, this will involve a lot of project management but you can't settle there, and this mindset will enable you to challenge all existing practices, research and study what's happening in the world and constantly bring it back to the overall brand We will be investing in this person's learning by purchasing new courses and sending you for external trainings in future.

Marketing tech savvy : Familiarity with Email Marketing, Google Analytics, A / b / Testing, Social Platforms, etc.

Excellent interpersonal skills, an exceptional team player and able to handle tight deadlines, fast execution while being detailed-oriented.

Project Management : Excellent time management and project management skills.

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