Responsibilities Assist in the formulation of strategies to build a lasting digital connection with consumers. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.
Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.
Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Requirements Proven experience as Digital Marketing Executive or similar role Experience with one or more other digital marketing and data management tools Work with customer profiling, data segmentation, to generate targeted customer audiences from hybris to be used for campaigns.
Working Experience on Data Management Platforms Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO / SEM Working knowledge of ad serving tools (e.
g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills BSc / BA in marketing or relevant field