Manage the development and implementation of brand and trade strategies to support company objectives for allocated Moose Brands and Licensed Products;
including promotional and marketing programs, overall product and brand life cycle management and management of key agency relationships.
Primary Skills :
Good conceptual ability, communication and interpersonal skills.
Strong analytical skills with the ability to interpret industry insights, marketing campaign results and action findings.
Understanding of budgets and their application.
Demonstrable experience working with cross-functional teams.
Experience working with Retailers and the Media.
Methodical and attentive to detail.
Creative ability with good verbal and written skills.
Computer literacy including Excel, Word, and PowerPoint (as well as exposure to updating websites and social media).
Flexibility to work effectively and efficiently autonomously as well as collaboratively in a group environment.
A demonstrated ability to assimilate into a fast-paced, entrepreneurial culture.
A minimum of three years’ experience in a similar role.
Must hold relevant tertiary qualifications in a related field e.g. Bachelor of Marketing.
Experience or knowledge of the toy industry and consumer marketing to children would be highly regarded.
Responsibilities : Business Planning
Marketing strategy - In conjunction with the Senor Brand Manager, assist in developing, executing and owning marketing plans, communication, activity planning, key drivers and publicity.
Understand strategic marketing plans and execute creative strategy for marketing launch of new brands and products, inclusive of briefing new assets, creative direction / briefs, sample requests and asset management.
Distribution strategy - in conjunction with sales team, develop retail strategy by brand.
Brand and item sales forecast - In conjunction with Sales team, ensure marketing plans support business objectives.
Inventory planning to ensure on time delivery, consistent supply to customers and marketing campaign alignment.
Develop, execute and assist in day-to-day marketing activities, including local insights collection and synthesis of performance or brand / products.
Perform quarterly brand health checks to ensure forecast is being met, marketing budgets are in line with actual sales performance and brand is meeting expectations.
Develop, execute and assist in US marketing programs across multiple channels including TV, PR, Events, Digital, Social, etc with limited budget in mind.
Trade marketing strategy development and execution - in store POS, catalogue planning.
Work closely with the global marketing team to execute U.S. campaigns to ensure full alignment between U.S. market needs on deliverables and timings.
Brand and product launch timing including product life cycle planning, future product planning and exclusive opportunities.
Internal Stakeholder Management including communication of brand issues including product development, brand direction, strategy.
Undertake relevant market research e.g. focus groups, reporting findings and providing recommendations to relevant stakeholders.
Regularly analyse market data, report findings to relevant team members.
In conjunction with the sales team, present marketing plans and new product ranges to retailers.
Assist in the planning and execution of internal and external promotional events and materials such as Toy Fair, customer presentations, etc.
Assigned Agency and Brand Relationships
Pre and post brand performance analysis.
External stakeholder management ensuring strong relationships
Other general duties as required.
This position is based in El Segundo, CA (US).