Farmer-to-Farmer Marketing & Branding Expert
ncba-clusa
Moyobamba, Peru
hace 1 día

Job Description

NCBA CLUSA’s USAID-funded Farmer-to-Farmer program sends American farmers and agribusiness professionals on 2-4 week agricultural development assignments, promoting sustainable growth and agricultural development worldwide.

Volunteer technical assistance from U.S. farmers, agribusinesses, cooperatives and universities helps smallholder farmers in developing countries improve productivity, access new markets and conserve environmental and natural resources.

During COVID-19 we have shifted to a hybrid volunteer model that affords US volunteers and in-country volunteers the opportunity to continue to provide technical assistance.

For more information visit NCBA CLUSA Farmer-to-Farmer.

NCBA CLUSA is currently seeking 1- US based volunteer for the position of Marketing and Branding Specialist to support Cooperativa de Servicios Múltiples Frutos de Selva, based in Moyobamba,Peru.

Frutos de Selva sells coffee and is currently facing challenges related to increasing sales and attracting more customers.

They recognize that they cannot achieve the aforementioned without a good marketing strategy that includes online and hard copy materials.

They would also like to strengthen the brand and analyze current communication channels (social media, website, and others) to determine effectiveness.

Duration : 2 weeks in May- July 2021

ESSENTIAL AREAS OF RESPONSIBILITY :

  • Develop, alongside the co-op s members and staff, a marketing and branding strategy, aligned with business goals and objectives to access new markets domestic and international.
  • Use of existing local resources is highly encouraged

  • Train the co-op’s members and staff on how to use the marketing and branding strategy to achieve success
  • Train co-op’s members and staff on how to use the branding strategy for the development of new products for the local market and promote roasted coffee under Frutos de Selva brand in the national and international market.
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