PPC - Pay per click campaigns - executive
Jobby
Chimbote, Áncash, PE
hace 3 días
source : beBee

The pay per click executive will manage the companyâ??s pay per click campaigns ensuring they are effective at bringing in revenue.

Duties of the ppc executive -Managing the company's pay per click campaigns. -Analysis of keyword search volumes to identify strong keywords for campaigns -

Keyword research to establish strong buying keywords -Monitoring competitors pay per click campaigns and reporting on keywords being targeted -

Analysing return on investment of all PPC campaigns and reporting to the PPC manager -Maximising return on investment for allocated pay per click budget -

A / b testing with pay per click wording to establish the best click through rates -Allocating budget for remarketing and analysing ROI.

  • Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics. -Creating reports on campaign success and reporting these to senior management and clients.
  • Developing campaigns, copywriting, testing landing pages and writing development plans. -Collaborating with designers to produce creative for campaigns.
  • Devising strategies to drive online traffic to the company websites. -Optimizing existing campaigns and maximising return on investment.
  • Maintaining and monitoring keyword bids and monthly budget caps. Requirements of the role : -Previous experience with managing pay per click campaigns for a variety of organisations.
  • Up to date knowledge of Google analytics and various digital marketing software. -Excellent people skills and the ability to translate client briefs into results.
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