ROLE OVERVIEW :
The Programmatic Specialist supports clients in achieving their marketing objectives. They are adept at building long-term trusted relationships with agencies and direct clients by delivering superior client service and results.
This strategic role encompasses both campaign management and client service and knowledge of each is required. Our Programmatic Specialists work closely with sales and ad operations to plan and offer relevant solutions.
They are also charged with coordinating campaign set-up, tag and creative execution, and client campaign goals.
They will demonstrate the ability to think creatively, strategically structure RFPs and Media Plans and communicate effectively internally and externally.
This person must also have strong analytical skills and keen attention to detail. This role will also include managing and optimizing campaigns on a daily basis, along with managing a portfolio of clients and accounts.
To deliver to our clients, we must understand everything about them. We are looking for a Programmatic Specialist with a keen interest in the programmatic space as well as business to join our North American business to deliver value in every pitch, every campaign and every interaction.
Our clients should look forward to our proposals and be impressed by our innovation and service.
This key role is vital for client satisfaction, campaign efficiency, and ultimately the longevity of client relationships
ROLE RESPONSIBILITIES :
Strategic client engagements with clients resulting in recommending, developing and planning campaigns that deliver on client objectives.
Manage and optimize digital campaigns executed in a programmatic ecosystem
Build Media Plans, including selecting tactics and DSPs appropriate to each campaign
Pace and Monitor yield on all Campaigns
Test new Products and Platforms
Provide proactive ongoing and meaningful communication and client updates
Be responsible for campaign implementation, management and reporting
Respond to campaign briefs and RFPs sent by clients
Accurately enter new leads, contacts and campaign information into CRM system
Provide accurate and complete trafficking instructions to the Ops team to ensure 100% on-time campaign implementation and delivery
Monitor campaigns and trouble shoot issues with internal support teams and external clients
Coordinate and attend events and client meetings
Check discrepancies in billing each month
Work with Analytics to determine any trends from data
Above all, monitoring the health of the client relationship and provided strategic advice
SKILLS & EXPERIENCE REQUIRED :
At least 2-4 years of digital marketing experience, preferably in online media
Hand on experience with digital campaign management
Bright, charismatic, inspirational with the ability to win credibility with clients
Strict attention to detail and ability to prioritize and to focus on multiple tasks in a high pressure environment
Experience working in a client facing environment and a history of driving satisfaction
Must be able to work collaboratively in a strong team environment
Analytical and numbers orientated
Good presentation, communication and interpersonal skills with the ability to articulate and deliver messages effectively
Ability to work and communicate remotely with team and direct report
Experience in one or more DSPs is valued (DBM, Mediamath, The Trade Desk, AppNexus, Videology, AOL)